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08 April 2025

Risk Management Myths African Businesses Need to Forget

Here's the thing about myths.

They're not just wrong. They're expensive. They're dangerous. They keep you stuck.

The most expensive myth in African business? That risk management is about playing it safe.

Here are the other myths killing your growth:

"You need complex systems to manage risk." Wrong. You need clear principles and quick feedback loops.

"Risk management is about avoiding failure." Wrong. It's about failing smart and recovering faster.

"You need to wait until you have all the information." Wrong. You need to build systems that work with partial information.

But here's the biggest myth of all: That what worked elsewhere will work here. That you can copy-paste solutions. That there's a universal playbook.

The truth? Risk management isn't about following rules. It's about understanding context. Your context. Your market. Your reality.

The question isn't "what are we supposed to do?" It's "what actually works in our world?"

That's how you move past myths. That's how you build real solutions. That's how you win.

Are you following myths or building truth?